Indian dating sites revenue
By rough estimates, dating sites have some 25 million active members in India.
"We saw that the market was saturated with traditional matrimonial sites," says Dharamshi of Two : Tips to set up your business online"However, the whole idea of marriage and relationships was going through a revolution, and Indians, like their counterparts in the Western world, were looking to date a potential partner before making a decision about marriage." She started Two with Rahul Bhardwaj and Paras Dharamshi, with some funding from Indian-Canadian entrepreneur Andy Jasuja.
Loyal repeat customers who become locked in by a high cost of switching are the dream of every investor and smart business.
Dating services lose customers quickly when they find a match -- or when they don’t find a match.
"We have zero tolerance for anything that hurts our community," says Sachs of
"Our fourperson safety team monitors members 24X7 to weed out fakes."Other sites use Facebook logins to fend off spammers.
But the new Indian sites spend a lot of time keeping "creeps" away.Dating is not a highly scientific process, and the first-mover advantage has already been taken. In reality, dating is a form of social networking, so Facebook could easily enhance their services in this direction, if the market traction of others was evident.Google or other search engines could add image-matching or other focus to capture this market. Online dating scams to get money or attention are a very common and growing problem, according to several articles on the Huffington Post.But, she adds, there is no reason why India, with a younger population, won't surpass China."The US, a more mature market, sees growth of ...12 to 15 per cent, so India could easily see growth rates upwards of 15 to 20 per cent for the next few years." The story of (formerly Ignighter.com), illustrates the potential of the online dating business in India.