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The psychologist Michael Zeiler found in 1971 that pigeons peck at a button nearly twice as much when it produces food pellets at an unpredictable frequency than when the rewards are foreseeable.

Like pigeons, our swiping behaviour is reinforced – as in we keep swiping – when we don’t know when our next reward will come, if at all. Tinder’s Chief Strategy Officer Jonathan Badeen admitted last year that the swiping feature was inspired by a 1948 experiment by Burrhus Frederic Skinner.

You even, as of this month, have a chance of finding a partner if you are a cow (Tudder).

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“Nobody joins Tinder because they’re looking for something,” Rad told Time in 2014. It doesn’t even matter if you match because swiping is so fun.” It’s 2019, and people are having a lot of fun.One where an increasing number of young people are relying on dating apps, which are designed like games and which exist to make money, to help them form serious relationships.In this ecosystem, do dating apps really want us to find love?The percentage of 18 to 24-year-olds (single or otherwise) dating online nearly tripled between 20, rising from 10 per cent to 27 per cent And for many, dating apps are becoming more than just a game.About 22 per cent of straight couples and 67 per cent of gay couples now meet online.

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